Saturday, September 6, 2008
8:30 am to 4:30 pm

TAMING  THE  BOOK  PROMOTION  MONSTER

In the Northwest Valley, at Union Hills and 47th Avenue
(exact address and directions given upon registration)
Print registration form HERE
Limited numbers - full personal attention - free critique for attendees

by award-winning novelist Vijaya Schartz CREDENTIALS

TAMING THE BOOK  PROMOTION  MONSTER Whether you are unpublished, self-published, published with a small press, or with a large publisher, most of the promotion work nowadays falls to the author Mistakes in that field can be costly Selecting the smartest ways to promote may seem like an overwhelming task, but worry no more. Come and Find out how easy it can be

 

How will you cope with promotion when the book is published? Why wait? Start now, and your manuscript will appeal to an editor even more if you have a platform. What's a platform? An important tool for an author today.

Promotion starts by asserting your brand before you finish writing the book, and it never ends. What's branding? Another important tool for today's author.

Newly published and lost in the sea of expensive possibilities? Don't despair. There is a method to this madness and you can win the publicity game. Benefit from the experience of those who have gone before you and are willing to share what works, what doesn't, what is worth your buck, and what isn't.

Learn a hundred easy ways to insure maximum exposure for little or no money.  Most opportunities for promotion and publicity are free.  Do you know how to get into radio? television? newspapers?  What constitutes an effective website? What goes into a press kit?  How to make the most of what you already have? and grow a reader's base, even before your book is published? Come and find out.

Registration fee: $70.00 (early bird $60.00 before August 10, 2008) includes morning coffee, rolls, working lunch, and professional critique. Credit cards and payments accepted through Paypal.

For a free professional critique of your work, bring 5 pages of your manuscript (1.25" margins all around, 12 point standard font, double-spaced, on white paper). Include a large SASE (Self Addressed, Stamped Envelope) with adequate postage for the return of your critiqued manuscript. 

 

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PREVIOUSLY   ON   THE   WRITE   PATH   SEMINARS
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Saturday, February 23, 2008
WHAT'S YOUR BRAND?

Your professional image can make or break your writing career

In this new world of multimedia marketing, the image you project for readers, publishers, agents, and other professionals in the industry is paramount to the success of your career. In this age of speed, your first impression is too often the last.

Even before you get published, a clearly defined and polished image can get you noticed. Does your website represent who you are and what you write in a flattering light that will impress a potential publisher? Is it a reader magnet? Are your bookmarks spreading an irresistible message? Are your business cards unforgettable? Do you attract the kind of attention that brings sales? Does everyone remember your name and what you write long after they heard of you or met you for the first time?  Is your name always mentioned in a favorable light?

It's easier than you think. The right branding can make all the difference. If, like many writers, you never gave it much thought, or never took the time, now is your chance to wake up and shape up for success. This seminar is your opportunity to learn effective author branding tips and techniques that will make an impact, and get you the right kind of attention. 

By the end of the day, with the help of promotion experts, you'll take home a completely new and improved professional image, one that will make your promotion items sparkle and leave a lasting impression on readers, agents, publishers, editors and booksellers. 

Branding is essential not only to the published author but to the aspiring author and writer as well.  Learn to send the message that will get you noticed and remembered for the right reasons. 

Saturday, August 4, 2007

 

WRITER'S BLOCK? NEVER AGAIN!

Come with an idea for a plot and/or characters,
and go home with a complete outline
for a story you can't wait to sit down and write.

The dreaded bête-noire of all writers will be no more after you attend this seminar. Learn the techniques that will get you unstuck if your story stops or flounders. Whether a plotter or a pantser (a writer who writes by the seat of the pants) you will learn to liberate your creative juices by brainstorming effectively before writing, so that each time you sit down to write, the ideas flow easily and your story takes flight.  

This is your chance to find out what's hindering your story and get hundreds of ideas on how to make it better. Besides the basic elements of a good story (which also applies to true stories, creative fiction, and memoirs) learn to find the defining theme, generate conflict, emphasize the drama, the fun, the adventure, with plot twists, black moments, hooks, turning points, effective pacing, and exciting scenes that will make your writing irresistible.

 

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Saturday, February 17, 2007
FROM  REJECTION TO  "SOLD!"
the secrets of the successful submission

Tired of receiving that nasty little rejection form letter from agents and publishers? Do you suspect they are not even reading your work?  Confused about where to send your manuscript next? Do you wonder whether or not you need an agent in the genre you are targeting?

Suffer no more.
Come and find out what makes agents and editors tick, and what will make your submission irresistible, whether you write fiction or non-fiction

Learn what it takes to get the right kind of attention from agents and editors. What will make your partial, your synopsis, your query letter, or your book proposal stand out from the sea of submissions these busy people receive each day? Are you submitting to the right agency? The right publisher for your book? What will substantially increase the chances of your submission being read? Where and how to submit to increase your chances of selling your manuscript? What makes a submission impossible to refuse?

* * * * * * * * * *

Saturday September 9, 2006
 

BOOK PROMOTION MADE EASY

Promotion starts before you finish writing the book.
Learn a hundred easy ways to insure maximum exposure for little or no money.  Most opportunities for promotion and publicity are free, do you know how to get into radio? television? newspapers?  What constitutes an effective website? What goes into a press kit?  How to make the most of what you already have? and grow a reader's base, even before your book is published? Come and find out.

"...thank you for such a great workshop. I’ve enjoyed every one of your workshops and look forward to attending more in the future. I really like the individual attention that each attendant receives at your classes. You give a wealth of information and the food is always great." Mary Keith - March 2008.

"I was almost overwhelmed by all of the information I received during the day. Vijaya is a tireless worker who presented a well-thought-out and well-developed program to help us understand how we ought to market ourselves as the unique writer that each of us is... I highly recommend any workshop she gives. I'm certainly looking forward to the next one!"  Anne Hall - February 2008.

"If you ever get a chance to attend a seminar by Vijaya Schartz you will come away with better knowledge and preparation of the publishing business. She is delightful and wise." Marilou McIntyre - February 2008

"...thank you for a great workshop. I picked up a wealth of information. Also appreciate the frank discussion about goal setting. I can't depend on my industrial sales experience to guide me in the world of writing. I need to rely on professionals such as yourself." Victor Merkel - February 2008

"Thank you for offering the Writers' Block seminar. I enjoyed every bit of it and came away inspired and energized. I would recommend this class to both published and unpublished writers. I have only one recommendation and that would be to record the brainstorming sessions because so many ideas were flying around, it was hard to take it all in.  Good stuff!" Nikki Kimbel - August 5, 2007

"I want to thank you again for a great workshop!  It was really helpful, to say nothing of fun...  I transcribed my notes from the brainstorming session and I've started work on some of the ideas.  I look forward to another workshop!"  Louise Signorelli - August 7, 2007

"I thoroughly enjoyed today... excellent job covering a wide range of topics and still meet the needs. The small group allowed for more participation. I feel inspired and can't wait to get writing.  Thank you." Elizabeth Davies

"This workshop  met and completely exceeded my expectations. It was so informative and inspiring.  Thank you for sharing your knowledge with us." Tracy Monaghan.

"This was a worthwile event for me.  The strong points of the day was the organization of topics - most informative, with a mix of personal story." Peg Bauernfeind.

"I enjoyed the workshop. I learned a lot and gained insight. I'm looking forward to future workshops." Author doesn't wish to be named.

 

MEET THE INSTRUCTORS:

Vijaya Schartz is an award-winning novelist, a book reviewer for various magazines including Today Arizona Woman and she writes occasional articles for the View. She is the editor in chief of the Arizona Literary Magazine, a book doctor, and a favorite speaker on good writing. She hosted a radio talk show on good writing for three consecutive years, and interviewed many best-selling authors. Now, she gives workshops at national writers conferences. She was president of the Arizona Authors Association for seven years.

Jeanette F, Chaplin is the author of mysteries Fireweed Glow and Sunflower Dungeon. She helps writers perfect their craft and free their creativity through an author apprenticeship program. She explored many promotional options for her books. She teaches writing at Glendale Community College and University of Phoenix online. She has also published several inspirational and travel articles in varioius publications, including The Des Moines Register.